I was preparing for an interview this morning, and considering some of our recent successes with increasing traffic and conversions for our clients. It struck me that several of them deal with "graying" markets. People (like me?) who wouldn't qualify as "young" or "hip" but are definitely digital.
Take a look at this article from earlier this year citing the fastest growing online age demographics. There's a lot of us, and more of us are getting active online every day.
One of these clients, the National Association of Baby Boomer Women (http://www.NABBW.com) is by its very nature, serving a very specific niche with terrific online content. We worked with their original designer and developer on structural matters. That much content requires a good content management toolset, but it wasn't SEO friendly. With a series of changes, we've increased traffic almost 50% in 6 months, and there's more to come.
Another client who does trust and will legal services is also doing very well. They're getting as many as 20 online inquiries and many more direct phone calls from their website each month, up from almost none less than 9 months ago.
The Kensington Park Retirement Community was the third client who is new to search engine and online marketing, and has nearly doubled their visitor count and started generating significant conversions since we ramped up a program for them earlier this year. This one was a combination of content and SEO friendly structure, social media visibility and a bit of pay-per-click (PPC) advertising.
All in all, there are two things these businesses have in common: a growing online audience, and our efforts to help connect them to it. Its working all around. Lets hear it for us "Graying Guys!"
Thursday, August 13, 2009
Subscribe to:
Posts (Atom)