Did you ever set out to get somewhere and part way into the trip, realize you were on the wrong road? Okay, good for you. But it happens to me sometimes - at least metaphorically.
I set out on a quest to brand "the" Gary Levine (me) online a little over a week ago, and its been an educational week to say the least. I updated profiles all over the place: Facebook, LinkedIn, Twitter, Naymz, Plaxo, Google, my personal blog, YouTube channel.
And I started reading articles and books and soliciting help from friends - all about "branding myself."
Well, I've had a slow epiphany (is that an oxymoron?). What I really wanted to do was to get the visibility of THIS Gary Levine to the first page of Google results over all those others. I was just like my clients! I didn't want to figure out what I had to say, no less why anyone else would care. I just wanted that ranking.
The more I read about "branding yourself," the more I realized that it involves more self discovery, and self disclosure, than maybe I wanted to engage in. Its all about substance and that kind of stuff. It requires work. I just want to be on page 1 of Google!
Oddly, I am not giving up on that goal - I still want to be up there with the other Gary Levines. But I've learned I need to go back and focus more what I've got to say and who cares in order to do it.
Clients, are you listening?
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